While social networks have been widely adopted by large companies for several years, the leaders of SMEs / VSEs are struggling to pass the course of Community Management, considering social networks as a simple option. Deploying a digital strategy through social networks is a necessity, no matter the size of your company! Find out why it’s important to use social media in your SMB!
1 What is “Community Management”?
From Community Management, Community Management was born from the emergence of social networks in the 2000s. In the age of the Internet, a company, whatever its size, must ensure its presence on the Internet. Internet, and develop a digital quality strategy. Community Management is at the heart of the digital strategy since it consists of animating and federating communities on the Internet via social networks. If the VSE / SME decides to invest in the recruitment of a Community Manager (CM), it will entrust it with the following missions:
❍ Animation of the communities
❍ Content writing
❍ Visual creation
❍ Spillover analysis (organic and advertising)
❍ Developing relationships with bloggers
❍ Improved customer relationship
❍ Event participation
Why Use Social Networks In My Sme?
❍ Improve Visibility And Look After Your E-Reputation:
The Internet is the perfect place to publicize its brand, its offer, and its services. The social networks represent not only a showcase of the company, but they also help to improve its image and to discover what is said about its services. Managing a community means being in the best light and promoting its services and values while remaining attentive to the various opinions and comments left behind. Whether positive or negative, analyzing comments and ratings can improve its services or customer service according to the recommendations of its fans *. By giving them more information about your services and listening to them, you will significantly increase their confidence, which will have an impact on your image and your profits!
❍ Attract Prospects And Build Customer Loyalty
Social networks can share and promote different content (blog articles, photos, videos, polls, contests, infographics) to Internet users interested in its services or sector: that is to say, prospects. Regularly sharing content in a variety of formats makes it possible to become known, gain credibility, and build trust. What about your customers? They will be the first informed of your latest offers/news, and can contact you by private message or comment, or even recommend to their loved ones! Social networks are a real loyalty tool.
Increase Website Traffic And Strengthen Seo
The more you are on the web, the more your organic SEO is reinforced! With social networks, you constantly share content directly from your website: blog article, landing page, event registration page, etc. They are therefore an essential tool in your strategy of improving the traffic on your website!
❍ Show Your Expertise And Develop Partnerships
Being present on social networks is also an opportunity to show your seriousness, professionalism, and expertise in several ways:
- Affirm one’s values
- To affirm its singularity (to announce its Unique Sales Proposal)
- Unveil your projects (news, events, new products)
- Developing partnerships (the founders of Uber met on Twitter !)
- Post job offers and finds the ideal candidate